In Praise of a Store Brand

Just a quick note, today. I love finding homemade ice cream in my travels. Going out for ice cream is literally one of my favorite things. But my budget and my waistline don’t allow me to go out every day. And much as I may try to convince myself to make other choices, I just love having ice cream every night, so I usually do.

I have a lot of favorite ice cream brands, including Tillamook, Gifford’s and Breyer’s. But I’ve really been enjoying trying store brands! It’s an easy way to save money, and often it’s really good too!

At Walmart, of all places, we discovered the tastiness of the cheekily named Hashtag Chocolate. And at King Soopers/Kroger’s, we’ve found that while their peppermint and mint ice creams aren’t worth the time of day, their chocolate-based ice creams, of all sorts, have really knocked it out of the park. Be sure to try French Silk – it’s outrageously indulgent. On the East Coast, we’ve always enjoyed Hannaford ice cream and frozen yogurt.

I’d love some insight into which companies make store brands for the respective stores. I’m quite curious, and I wonder if it varies by flavor.

Also, pro tip: if you’re prone to eating too much ice cream, get some adorable tiny ice cream bowls. That way you can stuff them to the brim and feel indulgent.

Do you ever get store brand ice cream? And do you have any favorites to share?